APDG Awards Title Sequence: Concept, Direction, Design, 3D (Cinema4D, After Effects)
What is Production Design?
Simply: everything in front of the lens – digital or physical. Every object and every detail, large and small, before the DoP and Director.
“Good work that people think is the cinematographer’s is often that of the production designer. We light their work, and when their work is beautifully accomplished, by which I mean well matched to the story, the result is vastly superior.”
– DoP Robert Richardson (Platoon, Casino, Kill Bill).
All forms of production design begin from nothing. A blank set, an empty environment, a fresh script, a new notebook.
To fill that emptiness requires an incredible number of decisions. Research, sketching, mood boards and making, all build towards communicating so many subtle cues to an audience.
This was our inspiration for the APDG Awards title sequence: to start from nothing, without even a colour, and experience a Production Designer’s clean slate. We emphasise that everything on screen or stage following this point is the result of the careful and meticulous planning, research, experimentation, and discussion of so many Production Design disciplines.
The APDG Awards, for the Australian Production Design Guild, recognises the best of these. So raise your glass, and celebrate the best of Australian Production Design!
- Scott Geersen
- Design and 3D:
- Joe Morris
- Alexander L’Estrange & Ben Parry