Bundaberg Rum is a brand with a history of ingenious thinking – as demonstrated by its very invention in 1888 as an ingenious solution to a molasses surplus. But not many people know about that…

So Leo Burnett approached Cutting Edge and myself with the objective of re-establishing Bundaberg Rum as a brand that stood for ingenious thinking, and thereby connecting with a younger, more intelligent audience. The solution was The Think Tank – an online platform where people could submit their most bothersome conundrums, which would be transformed into ingenious solutions and then filmed. To launch Think Tank we created a film featuring Bundaberg’s founding Sugar Miller, explaining the Think Tank and asking people to join in and submit their conundrums.

For myself and the other compositors, this involved a few greenscreens and a bit of brain-lashing of our own – in that while the Miller had to appear as if could really be in a variety of improbable scenarios within the same monologue, he couldn’t appear too perfectly integrated in any of them!

The Think Tank has so far had over 76,000 views on Youtube.
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Credits:

Director:

Robin Walters

Agency:

Leo Burnett

Editor:

Simon Njoo

Colourist:

Yoomin Lee

Lead Flame/VFX:

Scott Geersen

Flame/VFX:

Steve Leacy, Hugo Saunders, Hugh Seville

Producer:

Abby Buick

Production Company:

Curious Film

Sound:

Song Zu