McDonalds: Australia Day

McDonalds - Australia Day image01

TVC: VFX, Compositing (Flame)

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For Australia Day 2013, 13 McDonalds stores across the country changed their signage to the colloquial Australian “Maccas”, a world first for branding and signage for the company. McDonalds has formally submitted the word to the Macquarie Dictionary for consideration in their next update!

Credits:

Director:
Scott Pickett
Agency:
DDB Sydney
Production Company:
Jungleboys
Colourist:
Scott Maclean
VFX/Flame:
Scott Geersen
Post Producer:
Sarah Brown

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