Reckon: image01

TVCs/Content: Art Direction, Design, VFX, Compositing (Flame/After Effects)

Click here to toggle project info.

RECKON is a cloud based accounting system, similar to Xero or MYOB.

These online and TVC animated explainers focus on an actual fledgling business that trades with both the public and B2B, and by using simplified animated UI elements, show how easy and effective Reckon can be as a business scales.

Supplied with UI reference from the Reckon team, assets were simplified and rebuilt, broken down, layered, and animated, adding subtle 3D depth and tracking everything with camera moves in 3D space. For animation and VFX a combination of Autodesk Flame and Adobe After Effects was used. Phone and computer screens were also fully replaced with a web UI animated to match the actions of the 3D graphics.


Alex Housalas
Production Company:
Red Rock Media / Voodoo
Editor / Colourist:
Alex Housalas
VFX (Flame)
Scott Geersen
Motion Graphics (After Effects):
Scott Geersen