Renault – Director’s VFX Edit

Renault - Beautiful Meets Capable (Director's VFX Edit): image01

TVC: VFX, Compositing, Motion Graphics (Flame)

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Not to be confused with the spot that aired on TV.

This is a complete grade and VFX rework of the original TVC, created for the director. Footage was regraded and composited from scratch to create a superior finish. Motion graphics sting on the endframe is also an original creation.

Background replacements were applied in the car dealership and city shots, and sky replacements in all other shots. The dogs in the back seat were greenscreen, and there was some tricky rig removal for the dogs kissing. The Koleos on the country road was a drone shot (4k RED) that needed stabilising and timewarping. Finally, most shots were multilayer from the edit, in order to capture individual performances for each human/animal.

Credits:

Director:
Damien Toogood
Agency:
Naked Communications
Production Company:
Come to Mama
Editor:
Joseph Morris
Colourist:
Scott Maclean
VFX (Flame):
Scott Geersen
Producer:
Rona Lewis

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